We understand that an athlete’s success can be as much about their off-pitch and off-court performance as it is about their ability on it. With a focus on branding and public perception, Oval provides brand development services that can help turn athletes into global icons through a strategic approach that allows them to stand out, stay relevant and build value in the minds of their current and potential fans.

We believe that the brands our athletes represent is a reflection of their beliefs and aspirations.
The Oval team has extensive experience working with top athletes and multinational brands from around the world. We enjoy and are successful at pairing the best brands with our clients.
Our representation service includes winning endorsement deals, handling contract negotiations and managing speaking engagements and appearances.

We understand that an athletes ability to attract the best team, leagues, sponsors and marketing deals depend on their ability to maintain and maximise fan loyalty, and that the most strategic way to get fan support and loyalty is first by getting their attention. Therefore, we help our clients develop digital media strategies to ensure the delivery of content through various platforms to the fans. This includes athletes’ videos, blog posts, podcasts and social media posts.

We tell the best stories in relation to sports teams, events and stars across the world as we recognize the importance and impact of unscripted sport content and documentaries in creating a lasting legacy for sport properties, and memories for sports fans. We also develop and execute content strategies for our clients.

We help corporate organisations in identifying the ideas, opportunities and applicable sports properties which can be successfully leveraged for market entry, brand or product promotion and to build brand loyalty. Our service spans from identification, negotiation, activation and delivery.

An athlete has a short, direct earning cycle from their chosen sport, compared to other professions. The smart play therefore, is the need to invest wisely to generate sustainable returns.
In partnership with some of the most experienced minds, we assist our athletes in identifying a healthy portfolio in areas such real estate, for example.
Our experts also advise on legal and other financial matters.

We understand the African concept of Ubuntu and we ensure our clients leave a lasting and impactful legacy within their respective communities. We work with them in charting a course to leaving a positive future by developing and executing legacy projects that merge their interests with the needs of their communities. This is delivers through strategic cause partnerships and setting up of foundations.